With the theme “REBORN,” we brought together the collective wisdom and ideas of all sectors of Osaka—government, industry, academia, and citizens—to create an exhibition that allows visitors to experience future healthcare and feel the value of life, health, and the future of urban living under the tagline “One Body. Infinite Future.” At the same time, the pavilion showcases the vibrancy and appeal of Osaka to a global audience.

We will be closed during the following holidays.

Tokyo: December 28, 2024 (Sat) to January 5, 2025 (Sun)
Taiwan: December 31, 2024 (Tue) to January 1, 2025 (Wed)
　　　 January 25, 2025 (Sat) to February 2, 2025 (San)

Thank you for your support this year, and we sincerely hope that 2025 will be a wonderful year!

Inspired by the drinking culture at Taiwanese stir-fry restaurants, we developed three kinds of flavor: the IPA, the lychee beer, and the osmanthus beer. The bath bombs capture the essence of classic Taiwanese beer through their iconic aroma and realistic look. We even recreated the shape of beer foam. Moreover, each bath bomb is wrapped in a specially designed retro-style beer glass, which is reusable after the bath.

To celebrate the product launch, we also produced a pop-up showcase unveiling an immersive “Tipsy Bathroom” experience. Visitors can snap photos in a bathtub surrounded by beer-hued tiles and enjoy a scent-tasting session at a sink creatively built from stacked beer crates. Just a friendly reminder—don’t drink it!

A staple in public bathhouses and bathrooms across Japan, Akabako has accompanied generations with its timeless formula. How can we introduce its charm to people in Taiwan?

We incorporated the classic bathhouse motifs in Akabako’s new key visual, creating a serene and comforting atmosphere reminiscent of a warm bath. In partnership with the Beitou Hot Spring Museum, we also organized the brand’s first-ever exhibition, Sento-ology, showcasing the authentic culture of Japanese public baths.

The exhibition features an array of traditional noren (curtains) designed by COW STYLE, tailored to the customs of various regions in Japan. When visitors lift the noren, they can feel as though they are stepping back in time to a public bathhouse from a century ago. In addition to various Sento items, we also displayed a Red Mount Fuji mural crafted from stacks of Akabako, which exudes a soothing fragrance.

During the exhibition, we also invited renowned speakers to host in-depth themed lectures, alongside soap-molding DIY workshops, encouraging visitors to bring the enchanting culture of Japanese bathhouses into their everyday lives through Akabako.

We embraced Crunchyroll’s vision of honoring the craftsmanship of Japanese manga and anime culture during this rebranding. As a globally active creative studio based in Japan, We participated in this project by creating Uniquely designed glyphs inspired by manga and anime motifs and developing visuals in collaboration with Japanese manga artists.

Design Font “Crunchyroll Glyphs”
Inspired by 16 unique expressions characteristic of manga and anime, such as “manpu” (manga symbols) and “onomatopoeia,” we have created over 100 originally designed letters (or glyphs) with Crunchyroll. These glyphs, when combined with Crunchyroll’s new brand font (ATYP), provide a simple yet effective way to convey the joy and essence of manga and anime that Crunchyroll aims to promote across various contexts.

Collaborative Visuals with Japanese Manga Artists
Based on four original storylines conceived by Crunchyroll, including battle manga and romance manga, we collaborated with four renowned manga artists—Hirofumi Neda, Tina Yamashina, Tomofumi Ogasawara, and Natsuo Sai—to create original manga. These works have been incorporated into various visuals used in the rebranding efforts, serving as a crucial element in establishing Crunchyroll’s new brand identity.

“LOST CORNER AR LIVE in HARAKADO” is a five-minute AR experience in which participants can enjoy a live performance by a virtual Kenshi Yonezu dancing dynamically through the streets of Harajuku to songs such as the opening theme of the anime “Chainsaw Man,” “KICK BACK,” and the theme song of the NHK morning drama “Tora ni Tsubasa,” “Sayonara, Mata Itsuka! – Sayonara”

Teaming up with SoVeC, a part of the Sony Group, we have leveraged the advanced capabilities of Sony’s VPS technology, known for its exceptional accuracy and robustness. This enables visitors to experience an immersive environment where reality and digital content seamlessly merge.

[Event Details]
Location: Harakado Rooftop Terrace, 6th-7th Floor, Tokyu Plaza Harajuku (6-31-21 Jingumae, Shibuya, Tokyo)
Dates: Thursday, August 15th – Sunday, August 25th, 2024
*Please note that this event has concluded.

In the latest textbook release for the Musashino Art University’s Design Informatics program, offered through correspondence education, Masashi Kawamura’s “Rainbow in your hand” has been featured in “Revised Edition: Editing Images.”
https://www.musabi.co.jp/books/b463165/

We’ve collaborated with UHA Mikakuto and KOKUYO to bring you the innovative “minute mint,” which will be available nationwide at Village Vanguard stores in Japan!

Minute mint is a mint tablet designed to dissolve within a certain timeframe. Join us in savoring delightful moments together.
https://www.village-v.co.jp/

Designer Jaguar is on board with the charity art event “TOKUMEI KIBOUTEN” where art enthusiasts can explore anonymous artworks!The showcase is live at “Gallery Unknown HARAJUKU,” of the Harakado, up till May 6.

https://tokumei-kibou.jp/collections/4th-exhibition

Park of Aging, which we helped create for the Miraikan (The National Museum of Emerging Science and Innovation), was featured in the April 20th broadcast of the Japanese TV program “Shutsubotsu! Adomachikku tengoku”.